Sometimes opportunities come in unexpected ways, and that's how the Teal project came to me. It all started thanks to enthusiastic youtuber Ani Connik, who launched an exciting logo and packaging design contest for a prestigious English tea brand and, in particular, for their exclusive matcha tea. Ani shared valuable information about the client, their needs and expectations, along with mockups and an inspiring moodboard to spark our creativity.

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I decided to take the challenge and venture into this design journey. We had a week to create and present our designs, and during that time, I was immersed in a world of possibilities. My goal was clear: to represent the elegance and freshness that the client was looking for, all while keeping in mind that this product was intended for an upper-middle to high-income audience.It was an experience that not only challenged me, but also inspired me to discover new ways to infuse luxury into packaging.

 

Despite not being among the top three finalists, I was blown away by the quality of the selected designs. Their level of excellence motivated me to embark on a journey of continuous learning, through courses and internships, with the goal of reaching their level.

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Those three finalist designs were simply amazing, and my desire for growth was ignited by seeing their creativity in action. Teal represents not only a project, but an experience that pushed me to challenge myself and strive for excellence in every design I undertake. Join me on this exciting journey of creativity and self-improvement!.