Smeralda represented an exciting step in my career as a designer. After a rewarding experience at VV Marketing Solutions, I embarked on this project with a clear goal: to improve the social media presence of a leading swimwear company in Medellín.

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This project led me to dive into the world of graphic design for social media in a whole new way. At Smeralda, I found the opportunity to explore and apply my passion for creating visual content that combines the aesthetics of photography with clean and effective design. Every post, every feed element and every story was carefully designed to communicate the essence of the brand and engage its audience in an impactful way.

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Smeralda was not just a project, but a journey of self-discovery and a lesson in the power of design to transform a company's online presence. This project reminded me that design is not only an aesthetic tool, but a powerful form of communication and connection.