In the world of design, sometimes creativity stems from the need to learn and grow. This is how Serena Artisanal Ice Cream was born—a project that began with the aim of certifying myself as a packaging designer but evolved into a passion for blending design and taste.

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From the very start, my focus was clear. I began by creating a mood board that became my wellspring of inspiration for breathing life into the graphic designs I envisioned for Serena's packaging. For me, design is much more than shapes and colors; it's the ability to convey feelings and emotions at a single glance.

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In this project, I sought to convey a sense of freshness, an irresistible craving for something delicious, and, above all, the fun of indulging in artisanal ice cream. Every choice of color, every layout element, and every graphic expression was meticulously chosen to achieve that goal.

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At Serena Artisanal Ice Cream, design becomes flavor. We invite you to explore the world of ice cream like never before, where freshness and fun are found in every bite. Discover the magic behind each package and let yourself be carried away by the delightful experience we offer!