Graphic Design
Smeralda emerged as a challenge I set myself to secure my place as an intern at a well-known swimwear company in Medellín. It was my second graphic design project for social networks since I started collaborating with VV Marketing Solutions. This project made me discover my passion for creating visual content, fusing aesthetic photographs with a clean and simple design when adding text to images. Since then, my commitment to excellence in visual presentation has been a constant in my work.
Pintoresca, a graphic design project for social networks, turned into a passionate quest to improve the image of our client at B&CO Studio in Medellín. In this challenge, I immersed myself in the purpose the client wanted to convey and meticulously captured it in the design of the feed and the stories I was commissioned. Each element was carefully selected to weave a visual narrative that not only reflected the essence of the client, but also captivated their audience. This project was a journey of creativity and strategy that reminded me of the importance of the connection between design and message.
Develop the graphic design of the 2023 quotes in 1000+ words, together with the design team, for the 21 different quotes offered by our company, from wedding sessions to family and corporate sessions.
For a year with the VV Marketing solutions team, I collaborated with four companies to create their social media content, including posts, stories and banners to promote their services on the streets of their respective countries. I focused on following the specific style guidelines that each company wanted for their posts.